Located in Champaign Urbana, WCIA Channel 3 TV continues to serve the ever-changing public and diverse community of the University of Illinois and its surrounding cities. WCIA is a CBS- affiliated television station for the Central Illinois region of the United States. It broadcasts a high-definition digital signal and is owned by the Nexstar Broadcasting Group. It is a sister station to MyNetworkTV affiliate WCIZ. The two share studios on South Neil Street in Champaign.
On October 25, 2011, students in Mrs. Follis’ Science in the Media class, including myself, were able to explore and discover our local television station, WCIA TV. To help guide us through our new environment, News Director Andy Miller transferred us from a world of consumers, into a world of producers and advertisers. Not only did we get to experience the fast-paced but rewarding job of back-room producers, we had the honor to review and analyze a live broadcast of WCIA’s newest show, C.I. Living. This show not only includes guest speakers and public officials, but touches on topics such as home décor and holidays. During our visit, entrepreneur Andy Dallas, who owns the local Halloween and magic store, Dallas and Company, was interviewed about his company's perks, along with ways in which we can “vamp” up our Halloween holiday.
Not only on this visit did we get to experience the ways in which news influences our daily lives on and off camera, but we were also able to experience what it truly takes to become a good media specialist.
I agree, it was so awesome to see behind the scenes of a real newscast. I also really enjoyed their guest, Andy Dallas. He was hilarious, and was a great addition to their ciLiving segment.
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